Nearly half of the people who bought individual critical illness insurance policies last year were younger than age 45, according to a new report.
Exactly 49% of men and 46% of women who purchased policies in 2011 were under 45 years old, according to the 2012 Critical Illness Insurance Buyer Study conducted by the American Association for Critical Illness Insurance (AACII) and General Re Life Corp.
Researchers analyzed data from 10 critical illness insurers, which accounted for more than 57,200 purchasers of individual critical illness insurance policies made in 2011.
While the majority of critical illness insurance sales continue to be made in the worksite setting, sales to individuals are increasing as awareness grows, explains Jesse Slome, AACII executive director.
Exactly 18% of male buyers and 17% of female buyers were between the ages of 25 and 34.
Fewer than one in 10 buyers were age 25 or less and just over one in five buyers were age 55 or older. This year’s study found that buying ages for men and women were more closely aligned compared to last year, said Stephen Rowley, vice president for Gen Re, in a statement.
Critical illness insurance pays a tax-free, lump-sum cash benefit generally upon diagnosis of a covered critical illness such as cancer, heart attack or stroke.
Sold in 54 countries worldwide, the first policies became available in the United States around 1996 and today more than 1 million individuals have such protection in the U.S.